Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece.
Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
Consider Allstate’s “good hands” logo. It immediately generates a warm feeling for the company, symbolizing care and trust. With a little thought and creativity, your logo can quickly and graphically express many positive attributes of your business, too.
Why is Logo Design Important?
A logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
Factors to Consider
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.
With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.
The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company.
Before you begin sketching or learning how to design a logo, first articulate the message you want your logo to convey. Try writing a one-sentence image and mission statement to help focus your efforts. Stay true to this statement while creating your logo.
But that may not be enough to get you started. Here are some additional tactics and considerations that will help you create an appropriate company logo:
- Look at the logos of other businesses in your industry.
- Focus on your message.
- Make it clean and functional.
- Your business name will affect your logo design.
- Use your logo to illustrate your business’s key benefit.
- Don’t use clip art.
- Avoid trendy looks.
Hire a Designer
While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake. It may seem like the best way to avoid the high costs of going to a professional design firm, which will charge anywhere from $4,000 to $15,000 for a logo design. Be aware, however, that there are thousands of independent designers around who charge much less. Entrepreneurs on a tight budget should shop around for a designer. “There are a lot of [freelance] designers who charge rates ranging from $15 to $150 per hour, based on their experience,” he says.
But don’t hire someone just because of their bargain price. Find a designer who’s familiar with your field . . . and with your competition. If the cost still seems exorbitant, remember that a good logo should last at least 10 years. If you look at the amortization of that cost over a 10-year period, it doesn’t seem so bad.
Even if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a professional designer. Why? They know whether or not a logo design will transfer easily into print or onto a sign, while you might come up with a beautiful design that can’t be transferred or would cost too much money to be printed. Your logo is the foundation of all your promotional materials, so this is one area where spending a little more now can really pay off later.
Designing is not something that could be done by anybody. More precisely it is not everybody’s cup of tea which is why there are professionals in the field. These professional designers have the skills of creating innovative logos. Their creativity is one of the things that they own with proud.
If you want to design a great logo at a reasonable cost, please continue.
What is Designhill?
Designhill is a graphic design platform for designers to earn, participate, work and share their work and is a one point stop for business owners to source high quality designs including logos, website design and more at affordable prices.
The induction of technology was one of the best developments that happened in the world. People started to believe that this was the finest diffusion of technology with the field of logo designing. These free logo makers had a number of benefits. They were extremely simple to utilize. People with even no knowledge about logo designing were able to create logos for themselves by themselves. Also, it had multiple designs and templates that allowed people to get the logos according to the themes that they had and it made people access these logo makers extensively.
Now it’s Your Turn
Creating a logo is a vital part of your company’s marketing efforts. To meet this need, Designhill has created a feature rich design suite devoted to building your logo and brand.
Our logo maker and branding toolkit can help you create a unique and effective image to represent your company’s best qualities.